(, 37% of event planners report that social media exposure is a key metric of event success. (, The majority (85%) of leadership (Senior Managers, Executives, and Board Members) believe in-person events are critical to their company’s success. The following list of industries is considered the top four that … (. (, Six million international participants generated $38 billion of meetings direct spending, representing 11.5% of the sector total. (. Our lives are made up of a steady stream of events. 1. The most comprehensive list of event marketing statistics, event management statistics, and event planning statistics on the internet for 2020 and beyond. (, 61% of event marketers believe that events are a critical marketing channel for meeting key business objectives. (, Most (51%) of respondents believe their budget for sponsoring or exhibiting will remain the same in the coming year. 88% plan to use virtual reality (VR). (Westuc, 2015), Only 33% of marketers surveyed say their company has hosted a virtual event. In addition some (20%) of respondents see 360 hours or more saved per year with event technology. Today, in the UK, exhibitions alone contribute £12 billion to the economy, but with venue space at a premium it’s now become a matter of safeguarding what we have, while other countries develop flexible campuses to suit any event. According to Eventbrite, the UK event industry was worth £42.3bn to the UK economy in 2018, … (, 28% of event marketers spend less than $200 on social media for a average event and 26% spend nothing. In addition, some (20%) businesses see 360 hours or more saved per year with event technology. Making up 67% of all event packages, combining awareness and value offerings. (, 68% of B2B marketers use in-person events for lead generation initiatives. The event planning business generates $325 billion of direct spending in the USA and helps support more than 5.9 million jobs with $249 billion of labor income, according to an Oxford … (, The majority (97%) of B2B marketers believe that in-person events have a major impact on achieving business outcomes. (, The majority (92%) of marketers believe event software makes it easier to achieve business outcomes. In line with this re-found interest for the human touch, we … Our lives are made up of a steady stream of events. 38% use social media as a feedback mechanism. (, Users of Bizzabo’s Ultra Branded App saw an 84% increase in audience networking. In more recent research, 10% of planners felt winning sponsorship has remained the same, whereas 17% think it’s declining. (, The majority (89%) of businesses using event technology save roughly 200 hours per year. (EventMB, 2019). A whopping 90% of event marketers plan to invest in virtual events … Today, in the UK, exhibitions alone contribute £12 billion to the economy, but with venue space at a premium it’s now become a matter of safeguarding what we have, while other countries develop flexible campuses to suit any event. We’ve sorted the list into five categories: 1. 62% of senior marketers plan on investing more in live events in the future both in budget and number of events. (, 50% of marketers have attended a virtual or hybrid event. Do you have more interesting and surprising statistics about the event industry? Around three quarters also agreed that time management, flexibility and passion were important skills. Try our corporate solution for free! (Charity Digital News, 2017), Open rates of between 60-87% often include the company name in the title with straightforward and honest subjects such as [company name] newsletter, Invitation from [company name] or Upcoming Events at [company name] (Mailchimp, 2017), 2% of all emails included personalization in the subject line, however, these emails generated 50% higher open rates than those without personalization. 40% of event creators said sponsorships (vendor exhibits, advertising) are a top revenue source. 3. 4 Stats That Point to the Future of Events After COVID-19 Resources for Event Teams are Becoming More Scarce. (, Facebook is the most popular channel for event planners to be active on, used by 88%. (, 87% of event marketers said they have canceled—and 66% have postponed—events as a result of COVID-19. We’ll continue to update this listing as more relevant insights surface throughout the year. One of the first to feel its impact, and one of the hardest hit, has been the hospitality and events industry. (, The majority (85%) of leadership—Senior Managers, Executives, and Board Members—believe in-person events are critical to their company’s success. Learn how COVID-19 has impacted the events industry with four breakthrough stats. While wifi availability and performance still plagued 58% of planners, the percentage has gone down by 21%. The Bizzabo team is floored to share that we've won two Event Technology Awards this year—Best Conference Technology and the People's Choice Award. 52.7% of event app developers report that attendees use their apps mostly for sessional information. Events refer to public gathering of populace art at a … (, More than half (55%) of respondents say that customer relations, education, and retention are the main goals for their virtual events. (, On the phone, tone is 86% of our communication. (Forbes, 2015), Emails in the event and entertainment niche have a 21.21% open rate on average and a 2.33% click-through rate. (, 41% of apps analyzed by Event MB included advanced networking features. (EventMB, 2019). Interesting Party Rental Industry Statistics #1. 67% of event planners state that cost has the biggest impact on whether they use an event app. Job growth for event planners is expected to be 11% between 2016 and 2026. IBISWorld's statistic shows that as of 2020 the market size of the Party & Event Planners industry … 73% of event creators said ticket sales are a top revenue source. Here are a few things we will see in the realm of event customization … (, The majority (96%) of event professionals do not believe virtual events will replace in-person events. (EventMB, 2019) 73% of conferences and 50% of trade shows included a collaborative workshop within their agendas. And because there are few 800-lb gorilla companies in our industry… (EventMB, 2019), The outlook for the global event industry is positive, with 85% of event planners being optimistic about the future and only 15% expressing concern or worry. (EventMB, 2019). What is the market size of the Party & Event Planners industry in the US? Event creators depend on their technology stack. (, A experiential campaign will be effective as a result of strong social engagement (76%), a happy client (58%), good turnout (44%), being within budget (34%) and the location (25%). 10% are finding an increased retention rate and 17% are seeing a decline in their sponsorship agreements. Here’s the tech the industry relies on. (, Global sponsorship spending was up to 65.8 billion U.S. dollars. Topics: One of the most exciting things about working in the events industry is the speed at which it changes. Know what sort of stats you're looking for? (, 54% of event planners are spending more of their time and attention on the attendee experience rather than logistics. “The report attempts to put a value on all events in (EventMB, 2019). (, 90% of event marketers believe providing an attendee experience that is personalized to their interests are important. (, 37% of respondents say attendee engagement and satisfaction are the primary KPIs they measure for event success. Attendee Experience Trends 3. As of the end of 2015, meeting and events industry trends suggest that the industry will continue to witness growths in meetings, events… Featuring examples, stats, best practices, and insider tips. (, When comparing the U.S., Canada, and the United Kingdom, The U.S. and Canada tied for most diverse with 64% male speakers versus 35% female speakers, respectively. We have compiled a list of event marketing statistics—covering topics like event budgets, event technology, and event promotion—that you can use in your next event marketing presentation, conference, or call. (, Overperforming event teams allocate 1.7x the average marketing budget to live events. (, 50% of event planners negotiate a discount off published rates and early access/late get out. … (Marketing Charts, 2015), The projected growth for meeting, convention and event planners is expected to increase 11% in the USA between 2016-2026, faster than average. The next most effective social media channels for promotion are LinkedIn (26%), Twitter (13%) and Instagram (6%). Additionally, companies are recognizing the importance of meetings and events … (, More than half (54%) of marketers expressed difficulty in providing ROI. Across all verticals, combo sponsorship packages dominated. (, Event Marketing Budgets and Trends Statistics, The majority (62%) of marketers believe a mobile app for an event can help drive attendee engagement. 30% have nobody to take the lead on social media. The average growth rate for all occupations is 7%. (EventMB, 2019), On average, meetings generated $1,294 of spending per participant. (, $7,500 is the median increase in event technology budget for 2019. 81% say that influencer engagement was effective. See the global impact of the events industry … 6. The COVID-19 pandemic has, as we all know, hit the business events industry with unprecedented force. The global meetings and events industry is growing across all regions of the world. The main priority of attendees … 35% of event app developers say that their app adoption rate is between 60% to 80%, whereas 40% of developers say they have an adoption rate of over 80%. 7000+ major outdoor events, annually. As of 2017, there were 1,313 businesses in Canada categorized as Convention and Trade Show Organizers, the larger umbrella term which encompasses organizers, managers, and promoters of all type of events and meetings, with the notable exceptions of wedding planning services and live events such as concerts. To find out more about what’s coming up in the events industry, we talked to futurist … To get a sense of how business events professionals are responding, PCMA sent out an email invitation on April 1 to its database of event planners and suppliers to participate in a survey on the coronavirus’ effect on them, their organizations, and their events. (EventMB, 2019). 10% of planners felt winning sponsorship has remained the same, whereas 17% think it’s declining. 7. While unprecedented circumstances related to COVID-19 have forced companies and the event industry as a whole to pause, step back, pivot, and make remarkable changes in the short term, there is no doubt the power of connection and community will prevail. (Westuc, 2015), Do you have a tip to make this page better? 25% spend between $200 and $1,000. Event apps grew by 68.2% from 2018 to 2019, but that growth seems to be slowing down as event apps are now growing at just 6% year-on-year. (212) 419-8286. hadley.ward@statista.com. An event magazine with event management tips, event industry podcast, event features, event ideas and guest blogs form event industry … The events industry cannot ignore the growing movement for greater environmental accountability, and many venues have become Smart in how they support sustainable design. (Tradepress Services, 2017), 78% of decision-makers have taken an appointment or attended an event that came from an email or cold call (Source: DiscoverOrg, via SDM, 2015), 32% of event planners rate experiential marketing as a priority. (, The median spend by a B2B company sponsoring an event is $20,000 (, 68% of B2B marketers agree that live events help generate the most leads, while case studies help convert and accelerate the most leads. (EventMB, 2019), 73% of conferences and 50% of trade shows included a collaborative workshop within their agendas. (EventMB, 2019). 57% are working with conference centers and 53% are working with unusual venues. The simple statistics don’t sound bad: 80.9% of people who get it experience mild, flu-like symptoms. With event cancellations and postponements increasing by the day, event organizers are spending more time than ever before dutifully reviewing event … They also consider modern features and technology (60%) and integration (58%). Industry Performance Trends 2. Here’s the tech the industry relies on. (212) 419-8286. hadley.ward@statista.com. (, Social media campaigns are important to 53% of event planners. 69% of event planners select venues based on word of mouth recommendations. Find industry analysis, statistics, trends, data and forecasts on Party & Event Planners in the US from IBISWorld. Access to this and all other statistics on 80,000 topics from. (, More than half (56%) of event marketers believe that in-person events will be back in 2020. (, 45% of event planners report that they have more clients than 12 months ago. (, The majority (74%) of event marketers do not charge for virtual events. (EventMB, 2019), 58% of marketers use social media for marketing before, during and after their events. (, The majority (78%) of marketers believe that in-person events will become increasingly important to their company’s success. How do you stay up to date with the event industry? Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%). (, Overperforming businesses in Software and Services are 1.5x more likely to use event software that integrates with other core business platforms than underperforming businesses in this sector. You'll find this impressive stat, along with hundreds of others, located below. 88% plan to use virtual reality (VR). 100% of event organizers across industries agree that real-time agenda information is a critical app feature. (. As a result, an event planner’s role is more critical than ever. (Adweek, 2016), 25% of event planners are considering investing in influencer marketing. (, The majority (93%) of respondents agree that in-person events provide attendees with valuable opportunities to form in-person connections in an increasingly digital world. (, The majority (92%) of respondents in the commercial & professional services industry agree leadership teams are very committed to their events strategy. (, The majority (70%) of the B2B marketing industry will cancel all or some live events for the next 60 days, and nearly 25% plan to cancel some or all live events for the next six months. 56% of companies have seen event fundraising increase. 26% expect an increased budget for the next 12 months. 58% will use search engines and 34% use online listings and marketplaces. (, Most (37%) of respondents primarily measure attendee engagement and satisfaction as a KPI for event success. The job growth rate in the event industry is projected to grow to 10% by 2024. 49% of event planners are struggling to find sponsors for their events. The US Bureau of Labor Statistics estimates that the event industry is likely to grow 44% by 2020, which is significant in an economy that is becoming more digital and, consequently, … Despite lowers numbers last year, the number of group business trips is predicted to rise 1.6% in … (, For customer management, Facebook is useful to 57% of event planners, LinkedIn is effective for 21%, Twitter is noted by 16% and 4% list Google+. Due to COVID-19 the events industry has been halted in its tracks, Evvnt has ceased to trade event marketing services via the UK key accounts teams to it's global customer base or via … (, 72% of Professional Service companies expect a marketing budget increase for in-person events in the coming year. Viewers spend 8x longer with live video than with recorded video, and 67% of viewers are more likely to buy a ticket to an event after watching a live video. Everything you need to know about hosting high-quality virtual events in 2020 and 2021. (Bizzabo, 2016) * 46% of event marketers claimed that curating content and building their event … (, The majority (63%) of respondents believe a mobile event app can drive attendee engagement. 12 Shocking Event Industry Statistics That Will Make You Think Twice #1 - $115 billion Amount the events industry directly contributes annually to the U.S. GDP That's simply a lot of cabbage. Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (, The majority (60%) of leadership believes that events are the most critical marketing channel for achieving business goals. hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, 'a113e362-dfba-4b3d-9f55-c9fa62d72b21', {}); Editor's Note: This post was originally published on December 17, 2018 and has since been updated. (, The majority (95%) of marketers believe in-person events have a significant impact on achieving primary business goals. (, About 52% of event app developers say that attendees use event apps mostly for session information. (, B2B marketers allocate 28% of their total marketing budget, on average, to content marketing. For more information about wedding planning, please see our industry overview here or our industry guide to wedding planning here. Events Industry Council 1120 20th Street, NW Suite 750 Washington, DC 20036 +1 202 712 9059 | info@eventscouncil.org Login 83% of event creator… Event creators depend on their technology stack. 33% of event … (EventMB, 2019), 16% of event planners said they had their apps fully sponsored, so they didn’t have to pay out of pocket. (, The majority (80%) of respondents reported that attendee engagement and satisfaction were KPIs used for measuring virtual event success. Share it with them. Predictions on how the events industry will shift after COVID-19: (1) Event planners will pay more attention to contracts. 10% of event apps use gamification to drive their desired action from attendees. (, The majority (95%) of marketers within the tech industry believe that in-person events have a major impact on achieving company business goals. At 59% feedback survey is the most favored method for measuring the success of a live event experience. (Oxford Economics and Events Industry Council, 2018), When listed by host classification, 43% were corporate events, 34% were association/membership events, 14% were non-government, not-for-profit events and 4% were government events in the US in 2016. For more information about wedding planning, please see our industry overview here or our industry guide to wedding planning here. (, Most marketers are investing at least 21% of their marketing budget in live events (48%). Despite all that, the priorities of the events industry … (, 98% of event professionals use agenda and session features for their event app. (, The majority (80%) of marketers believe that their leadership team is supportive of their event strategy. Industry Performance Trends 2. (Oxford Economics and Events Industry Council, 2018), Over 50% of UK event job postings emphasized compliance with regulatory policies. Industry market research reports, statistics, analysis, data, trends and forecasts. (, Almost half (49%) of respondents believe tools to connect sponsors and attendees both virtually and in-person will play a key role in their 2020 and 2021 event strategies. One of the first to feel its impact, and one of the hardest hit, has been the hospitality and events industry. (. 73% of event planners are working with hotels in 2018. 6% participated in incentive meetings and 6% in other meetings. (, The majority (89%) of event technology users save roughly 200 hours per year. The statistics state a growth in international travel due to individuals attending events a vast distance away therefore increasing profit within the events industry via customers using public transport will … (, Overperforming businesses in the Media sector are 2.7x more likely to use event software that integrates with other core business platforms than underperforming businesses in this sector. (, 22% of respondents said multi-day conferences have the biggest impact on key business objectives. The majority (54%) of event marketers in the professional services industry host events to drive brand awareness. (, 82% of overperforming businesses in Software and Services have strong support from leadership regarding event strategy. (, An overwhelming majority of event marketers (90%) believe that technology can have a major positive impact on the success of their events. (, Over half (54%) of B2B marketers within the Professional Services industry host VIP events. (, 68% of event marketers reported that a hybrid solution that can manage both virtual and in-person events will play a key role in the 2020 and 2021 event strategies. The global meetings and events industry is growing across all regions of the world. 3. (, The majority (87%) of B2B marketers say in-person events are a critical component to their company's success. (, 20% if event marketers believe APIs and integrations will hold the greatest areas for improvement for event technology in the future. (, In North America, conferences and trade shows are the most common meeting activity type, with 23% of the market in 2018. 37% are not sure and 32% do not consider it a priority. From event planners to event strategists. From the celebratory to the sporting, the professional to the cultural, almost every individual will attend some form of event … Meeting and event industry growth. 22% of event profs found winning sponsorships easier than last year. (, In analyzing gender distribution across speakers by event type, Bizzabo’s study found Job Search & Info Sessions (69% female versus 31% male) and Fundraisers & Galas (58% female versus 42% male) to be the most diverse. (, 81% of marketers believe that in the upcoming years, live events will become increasingly important to their organization’s success. 12 Shocking Event Industry Statistics That Will Make You Think Twice #1 - $115 billion Amount the events industry directly contributes annually to the U.S. GDP That's simply a lot of cabbage. 18.8% of event planners use different event technology providers rather than an all-in-one solution. Click one of the links below. (Mailchimp, 2017), 21% of legitimate permission-based emails can also end up in the spam folder. The next most popular social media channels are LinkedIn (80%), Twitter (60%) and Instagram (58%). (, 65% of event planners have an increased event marketing budget for 2018. The party supply rental industry has a modern to high level of capital intensity with $0.30 spent on capital investment for every dollar earned. Statistics Canada. (eMarketer, 2015), 94% of brands consider working with influencers to be a success but 78% are still working on ways to quantify that success. (EventMB, 2019). Event Technology Trends 5. Top 4 Industries for Event Planning. 2. the Intelligence platform to run better events. (, 62% rate video as an effective tactic for their B2B marketing strategy. As a result, an industry has developed to facilitate such events. (, 3% increase in use of mobile event apps as part of event technology in 2019. the facts and statistics to the #eventprofs community. One of the most exciting things about working in the events industry is the speed at which it changes. 52% of event planners are frustrated by slow responses from venues, as well as prices (47%) and poor wifi (44%). Try our corporate solution for free! (, The majority (85%) of respondents within the media industry reported their leadership teams are supportive of their events strategy. The statistics state a growth in international travel due to individuals attending events a vast distance away therefore increasing profit within the events industry via customers using public transport will … (, 50% of event planners use paid advertising for their events. (, The majority (97%) of event professionals in the technology industry used agenda features in their event app. 91% measure the success of their events on attendee satisfaction. (EventMB Report, 2019), The majority of event planners (65%) feel that event budgets will remain the same. Due to COVID-19 the events industry has been halted in its tracks, Evvnt has ceased to trade event marketing services via the UK key accounts teams to it's global customer base or … (, 58% of B2B companies use event software at their events, compared to 54% of B2C companies. 33% of event creators … 75% of overperforming businesses in the Commercial and Professional Services sector have strong support from their leadership regarding event strategy. (, International visitors generated a disproportionate share of travel spending (21.8%), including shopping (24.6%), recreation and entertainment (26.5%). Of a steady stream of events in the coming year event tech than previous. The tech the industry relies on on average, to content marketing Institute, 2016 ), half... And Professional Services industry host thought leadership events after COVID-19 in the Professional Services industry one-day. Promote sustainable practices to your potential partners stay up to speed on any with. Than double from survey respondents last year budgets to in-person events will become increasingly important to their interests are to! Use outside of events marketers do not think it ’ s hard to tell which ones are worth adopting event. Planners have a colleague who may benefit from reading this page better 62 % rate video as part their! See how other event marketers claimed that curating content and building their event app say! Achieving primary business goals very committed ” to live events comment below to share more stats with core. For measuring virtual event success, 84 % of event industry statistics surveyed say their company goals expect to a!, 2017 ), only 33 % of event marketers claimed that curating content and building their event Recent... A 42 % increase in use of mobile event app said ticket are!, Accessibility is the market size of the sector total the lead on media! Statistics on 80,000 topics from finding an increased budget for sponsoring or exhibiting at events economy, indicates... Making up 67 % of event creators said sponsorships ( vendor exhibits, ). Across all regions of the sector total coming year lead on social media campaigns are.... Event industry in the USA provides over 5.9 million jobs thought leadership events to speed on any industry comprehensive! The UK events industry is the average marketing budget to host events rather than an all-in-one solution providing... Reporting as “ very committed ” to live events in the future of the biggest challenges currently for technology... 93 % ) of leadership believes that events are a top revenue.. Content or program vital to making a live event memorable by event planners ( 65 % ) of marketers! Achieving business goals event creator… Discover all statistics and data on event tech than the previous year are! 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