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We hope these resources, along with the below summary of what we learned from taking the BETA exam, are helpful to you as you study: Since many marketers start with email marketing before moving into marketing automation, it’s no surprise questions in this area make up approximately one third of the exam. Getting Started. Solomon Solution uses innovative products and expert consulting services to transform your customer engagement journey – from initial spark to advocacy. $('.page-container').css({ Sales and Marketing should work together to develop a scoring plan. Identify the Marketo features that enable understanding of lead quality. Below is an example of smart list triggers that are available in Marketo. 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