hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, 'a113e362-dfba-4b3d-9f55-c9fa62d72b21', {}); Editor's Note: This post was originally published on December 17, 2018 and has since been updated. (, The majority (65%) of B2B marketing industry plan to reallocate some or most of their live event budgets to online events, such as webinars (, The majority (72%) of respondents project overall B2B marketing budgets will increase, stay the same, or only be cut moderately (by less than 20%). 2. (, The majority (63%) of respondents believe a mobile event app can drive attendee engagement. Attendee Experience Trends 3. For 74% of event planners, their sponsorship retention rate stays about the same. Otherwise, scroll onward! 1. (, Facebook is the most popular channel for event planners to be active on, used by 88%. 87% of event creators plan to use augmented reality (AR) in 2018. Events are also more fluid, as organizers now rely heavily on data to make real-time decisions to change the course of the event for the better. As per the Bizzabo’s blog (Link) * 48% of event planners typically start planning for their event 6-12 months in advance. Top 4 Industries for Event Planning. New trends, tech solutions and innovations are constantly emerging, providing event … 62% of senior marketers plan on investing more in live events in the future both in budget and number of events. (, The majority (97%) of respondents within the media industry believe in-person events can have a major impact on achieving a company’s primary business goals. Meeting Design Trends While unprecedented circumstances related to COVID-19 have forced companies and the event industry as a whole to pause, step back, pivot, and make remarkable changes in the short term, there is no doubt the power of connection and community will prevail. (Westuc, 2015), Do you have a tip to make this page better? 35% of event app developers say that their app adoption rate is between 60% to 80%, whereas 40% of developers say they have an adoption rate of over 80%. (, Users of Bizzabo’s Ultra Branded App saw a 42% increase in audience engagement. Richard Green, CEO and founder of Evvnt, on how technology is changing the way in which the events industry operates. Recent Event Industry Trends in North America . With event cancellations and postponements increasing by the day, event organizers are spending more time than ever before dutifully reviewing event … (EventMB, 2019), Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%). (, Overperforming event teams allocate 1.7x the average marketing budget to live events. From event planners to event strategists. 91% measure the success of their events on attendee satisfaction. Everything you need to know about hosting high-quality virtual events in 2020 and 2021. Due to COVID-19 the events industry has been halted in its tracks, Evvnt has ceased to trade event marketing services via the UK key accounts teams to it's global customer base or … The US Bureau of Labor Statistics estimates that the event industry is likely to grow 44% by 2020, which is significant in an economy that is becoming more digital and, consequently, … The COVID-19 pandemic has, as we all know, hit the business events industry with unprecedented force. (212) 419-8286. hadley.ward@statista.com. … 2. As more brands prefer live experiences as the best way to engage with audiences, here are some of the impressive and surprising statistics defining the industry. The event industry is living a second life. (Bureau of Labor Statistics) The event industry in the United States provides … (, In the US, 53% of attendees participate in corporate and business meetings, 18% in conventions, conferences and congresses without an exhibition floor and 16% in trade shows or conferences with an exhibiting component. (, 47% of event planners have a dedicated social media team. 6. As of 2017, there were 1,313 businesses in Canada categorized as Convention and Trade Show Organizers, the larger umbrella term which encompasses organizers, managers, and promoters of all type of events and meetings, with the notable exceptions of wedding planning services and live events such as concerts. (EventMB, 2019), 16% of event planners said they had their apps fully sponsored, so they didn’t have to pay out of pocket. (, 68% of event marketers reported that a hybrid solution that can manage both virtual and in-person events will play a key role in the 2020 and 2021 event strategies. (, The majority (65%) of B2B marketers within the Professional Services industry host one-day conferences. 83% of event creator… (, 90% of event marketers believe providing an attendee experience that is personalized to their interests are important. Our lives are made up of a steady stream of events. 38% use social media as a feedback mechanism. (, The majority (97%) of B2B marketers believe that in-person events have a major impact on achieving business outcomes. (, In 2019, one-third of event speakers (33%) were female. Since the Great Exhibition of 1851, the UK events industry has always led and others have followed. (, Users of Bizzabo’s Ultra Branded App saw an 84% increase in audience networking. (EventMB, 2019), 73% of conferences and 50% of trade shows included a collaborative workshop within their agendas. (, The majority (85%) of leadership—Senior Managers, Executives, and Board Members—believe in-person events are critical to their company’s success. How do you stay up to date with the event industry? Meeting Design Trends (, Most marketers are investing at least 21% of their marketing budget in live events (48%). Alternative accommodation options with equal or better amenities and within very short distances priced 25.39% cheaper than negotiated rooms. Take the 2020 industry survey here! 73% of event planners are working with hotels in 2018. (, 28% of event marketers spend less than $200 on social media for a average event and 26% spend nothing. (, The majority (90%) of respondents say providing a personalized experience for attendees are important to them. 39% of corporate event planners expect their event budgets to increase. The following list of industries is considered the top four that … (Bizzabo, 2016) * 46% of event marketers claimed that curating content and building their event … 58% will use search engines and 34% use online listings and marketplaces. Industry Performance Trends 2. Despite lowers numbers last year, the number of group business trips is predicted to rise 1.6% in … Conferences and trade shows represent 20% for Europe, 17% for Asia Pacific and 10% for Central/South America. (, 33% of event planners would use additional budgets to invest in enhancing the attendee experience. Event creators depend on their technology stack. 49% of event planners are struggling to find sponsors for their events. the facts and statistics to the #eventprofs community. (EventMB, 2019). Events Industry Council 1120 20th Street, NW Suite 750 Washington, DC 20036 +1 202 712 9059 | info@eventscouncil.org Login 83% of event planners consider an event’s content or program vital to making a live event memorable. All that money directly supports 2.5 million jobs. (, The majority (63%) of respondents believe tools to engage virtual attendees will play a key role in their 2020 and 2021 event strategies. (EventMB, 2019). It’s no secret that the ongoing health crisis has dramatically impacted and changed the event industry. (, 70% of businesses that are overperforming in regards to their company goals expect to increase their budgets for in-person events. 12 Shocking Event Industry Statistics That Will Make You Think Twice #1 - $115 billion Amount the events industry directly contributes annually to the U.S. GDP That's simply a lot of cabbage. (212) 419-8286. hadley.ward@statista.com. Viewers spend 8x longer with live video than with recorded video, and 67% of viewers are more likely to buy a ticket to an event after watching a live video. App and e-portfolio duties account for 23% of event jobs advertised. (EventMB, 2019), The outlook for the global event industry is positive, with 85% of event planners being optimistic about the future and only 15% expressing concern or worry. 61% measure according to their specific event objectives and 60% determine results based on staying within budget. Here’s the tech the industry relies on. Statistics Canada. (, 87% of event marketers said they have canceled—and 66% have postponed—events as a result of COVID-19. (EventMB, 2019). 8. To get a sense of how business events professionals are responding, PCMA sent out an email invitation on April 1 to its database of event planners and suppliers to participate in a survey on the coronavirus’ effect on them, their organizations, and their events. (, 100% of verticals analyzed in Event MB’s reporting listed event agenda in the top three most important features for an event app. (, Summits (85% male versus 15% female) and Conferences & Conventions (66% male versus 34% female) were reported to be the least diverse. Comment below to share more stats with other event planners. (, Subject lines under 21 characters generate a 31% higher-than-average open rate, yet shorter subject lines account for less than 5% of all emails sent. (, For customer management, Facebook is useful to 57% of event planners, LinkedIn is effective for 21%, Twitter is noted by 16% and 4% list Google+. Featuring examples, stats, best practices, and insider tips. (, 50% of businesses are spending 21% or more of their total events budget on, 33% of businesses are spending 21% of more of their total events budget on, Overall meeting budgets are expected to rise in North America in 2020—in the US, by 1.8%. The largest segment is still managed events with around 90 per cent of respondents providing them, whereas average IPs and activations per respondent have doubled since 2013-14. 26% expect an increased budget for the next 12 months. 32% of events in Europe include speaker sessions and other activities designed to promote sustainable practices. (, Commercial and Professional Services Event Statistics, The majority (96%) of respondents in the commercial & professional services industry believe events provide valuable opportunities for attendees to form in-person connections in an increasingly digital world. 55% of event professionals think they do not measure the success of their events well enough, 18% measure their event success accurately, 10% measure it in great detail.. (EventMB, 2019). This number is more than double from survey respondents last year. (, Over half (51%) of B2B marketers within the Professional Services industry host thought leadership events. (EventMB, 2019). Attention to sustainability is a tough requirement for event … (, More than half (60%) of event professionals pivoted an event to virtual due to the impact of COVID-19 (, More than half (68%) of event professionals are looking for hybrid event technology that supports both in-person and virtual events. 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