4. 1. Also, the source could be damaged and hard to … Data direct from the population. The organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is … Some common advantages of primary data are its authenticity, specific nature, and up to date information while secondary data is very cheap and not time-consuming. Secondary Data: sources, advantages and disadvantages. Reliable as the researcher can replicate the procedure tp check the results, as they know the procedure and how the data was collected and analysed; More up-to-date- data gathered from years previous is less likely to reliably answer the questions your data … At the moment of data collection, the primary data is specific to the … Collection of primary data is a time consuming affair. It is up to date as well. Data from the primary market/ population 5. 2. Individuals who do secondary research may utilize data obtained from a wide range of sources, including scholarly journals, scientific reports, textbooks, government documents, meta-analyses, research databases, and more. 5. This allows them to determine the type of method they will use in collecting the data and how long it will take them to get the data … Unbiased information 3. Primary and secondary research each offer several key benefits and disadvantages: Pros … Original data 4. 3. The advantages of a primary sources are that they are an accurate piece of evidence which include correct information and facts however the disadvantages of primary sources are they are difficult to get hold of and when you can get hold of them they can be quite costly. Advantages and Disadvantages of Primary sources: Advantages of Primary sources: Primary data are their reliability, precise nature and the latest information. Specific: Primary research meets the specific needs of the researchers. Advantages. Proprietary rights: Data collected in primary research belongs to the researcher or the organisation sponsoring the research and therefore, others may not have access to it. Pros and Cons. Advantages and Disadvantages of primary data are: Advantages 1. Primary data is very reliable because it is usually objective and collected directly from the original source. ... defined in opposition to primary data. It may be expensive too. Advantages of primary research. Now lets discuss the advantages and disadvantages of Primary Market Research to the marketer. The researcher can be sure of the reliability of the data. Answer (1 of 13): Primary data is collected via methods such as surveys, questionnaires and interviews and it comes with a variety of advantages and disadvantages.One of the main advantages of collecting primary data is the amount of control the researchers have. There are advantages and disadvantages to using both primary and secondary sources of data in business, including the advantage of being able to frame the collection process and the disadvantage of expense. Data is basic 2. It also provides up-to-date information as opposed to secondary data on a research subject. Advantages of Primary Market Research 1) Targeted Issues are addressed. Disadvantages of primary … Information from this kind of source is often suggestive rather than definitive; photographs and paintings must be studied in conjunction with other evidence, i.e., documents and oral histories, to determine if the … Primary data alone are necessary for certain studies, e.g., studying the effectiveness of advertising. Using secondary data someone else has collected is often free, but it is sometimes difficult to place it … Disadvantages of Primary Data in Marketing Research. Advantages/Disadvantages Of Primary Data.